• figure_regeneration Regeneration
  • figure_sustainability Sustainability and design

Key statistics
Size of site 2.83 hectares
Number of new homes 209
Number of private homes 178 
Number of affordable homes  31 
Start of build December 2010 
Anticipated completion of build  December 2014 

Mirage is the first phase of a larger regeneration project which is ‘kick starting’ the wider revival of the area In Roche and setting the standards for future development. Welwyn Hatfield Borough Council’s planning guidance documents and masterplan establish the principles for the regeneration project.

Urban landscaping

As a result of the area’s industrial past, there were very few ‘green’ landscape features when we bought the site. However, the layout of the development sets the homes within a high quality landscape. Every resident will have access to a number of well-designed public open spaces that are connected by a network of pedestrian and cycle routes. The open spaces include a tree-lined avenue running through the development, small pockets of existing planting that have been retained and improved, two multi-functional public open spaces, two children’s play areas, and an urban square.

On this former industrial site, we are building a new residential quarter with a distinctive character.  However, we have designed the development to strike a balance between the character of the surrounding industrial buildings and that of the neighbouring residential areas. Flat roofs and large floor-to-ceiling windows give the homes an angular industrial look, while coloured render and balconies give a softer residential appearance. The design of the road layout includes off-street parking courtyards and undercroft car parks beneath apartment blocks. This prevents the roads themselves from becoming overcrowded with parked cars. 

As well as building new houses and apartments, we will be bringing back into use a Grade II listed industrial building, in recognition of its architectural and historical significance. We are looking at different options for its future use.

A combined heat and power system, within one of the apartment blocks, provides 10% of the energy used by the apartments. Photovoltaic panels, that generate electricity from sunlight, will be fixed to the roofs of south-facing town houses. These sustainable technologies have a positive environmental benefit while also reducing residents’ energy bills. The homes also incorporate Lifetime Homes principles, enabling residents to adapt the homes as their needs change.

All homes on this development have been sold. Please click the 'Find your home' button at the top of the page to search for new homes available on our current developments.