Our strategy has not changed since we articulated it in 2011 and neither have our long term strategic financial objectives which were purposefully set as through the cycle measures.
In May 2014 we announced a set of stretching financial targets for the period from 2015 to 2017, to challenge the business to deliver more over the medium term and in positive market conditions. We also added a fourth measure of cash conversion.
We remain disciplined and focused on the long term, continuing to target improvement across all measures to deliver the best quality and sustainable returns for our shareholders. Since we set out this strategy, we have transformed Taylor Wimpey into a value-driven business.
Our Strategy is divided into three components:
- Our Vision
- Our Strategic Objectives
- Our Strategic Principles