Welcome to The Shire
Delighted organisers of a Worcestershire community fun day have thanked Taylor Wimpey after the national housebuilder responded to a request for an Easter egg with an offer to donate £500 to their chosen charity.
Bunny on the Brum is one of three annual family events run by a small group of Fernhill Heath residents that take place on the village open space, known as the Brum. Now in its third year, the Easter fun day raises money for Spinal Muscular Atrophy Support UK. Co-organiser Ally Allen chose the charity because of the help it has given her son Bobby, seven, who has Spinal Muscular Atrophy (SMA).
Ahead of this year’s event on Saturday 24th March, the group asked local companies, including Taylor Wimpey North Midlands which is building new homes at The Shire development nearby, to donate Easter eggs or chocolate hampers for a raffle. As well as funding an Easter egg, the local sales team at Taylor Wimpey also agreed to donate £500 towards the event.
Emma Edwards, one of the organisers alongside Ally Allen, Meg Farmer, Sarah Anderson and Emma Weston, said: “We only asked Taylor Wimpey for a chocolate egg so we are all absolutely thrilled with the £500 donation. It means that we can really support the charity.
“We usually raise a few hundred pounds so it’s just phenomenal that we have got this extra money going to such a great cause. We would all like to thank Taylor Wimpey and the sales team at The Shire for their kindness. This money will make such a difference.”
Ally Allen added: “This year’s Bunny on the Brum was a lovely event and we got so much joy from seeing so many happy children and their families enjoying all our hard work. It was also important for us to be able to raise money for Spinal Muscular Atrophy Support UK. My son Bobby was diagnosed with SMA six years ago and it was a scary, heartbreaking time, but the charity has been there for us throughout. We know that the money we raise is going to a great cause.”
This year’s Bunny on the Brum was a huge success, raising £1,100 in total for Spinal Muscular Atrophy Support UK. Taylor Wimpey Sales Executives Andy Chambers and Jo Cleaver, from The Shire development, paid a visit on the day to hand over the £500 cheque.
Carl Cooke, Sales and Marketing Director for Taylor Wimpey North Midlands, said: “Bunny on the Brum is a great community event and we were more than happy to support it. We know the organisers work really hard to make it happen and we would like to congratulate them all for putting on such a great event. It was a privilege for our team to meet them and also to speak to young Bobby, who has had fantastic help from Spinal Muscular Atrophy Support UK.”
To find out more about the work of Spinal Muscular Atrophy Support UK visit
* www.smasupportuk.org.uk.*

As part of our proposed development we will be providing financial contributions of approximately £1 million towards improving local facilities, services and infrastructure. These contributions will include payments towards:
- Local education provision
- Off-site built sports facilities and recreation
- Recycling facilities
- Cycling strategy
- Bus infrastructure
- Worcester transport strategy