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Millennial Pink

A spectrum of pale pinks...

Pink hues are taking up residence in our homes – what are they and are they set to stay?  

You’ve probably come across the label ‘Millennial Pink’. But what is it? Well, it’s not officially a single, set colour. This zeitgeist pink is more a spectrum of pale pinks: try barely-there ballet slipper, salmon, petal, Turkish delight and rose for starters. It’s been described as a pink with the blue taken out of it or a blush with a beige tint. Like the opposite of fuchsia and Barbie pink. Experts pinpoint Apple’s Rose Gold iPhone as a springboard. Or last year’s ‘Rose Quartz’ tip-off from global colour gurus Pantone. Either way, it’s a shade we just can’t ignore for our homes.

Design tip: Try Fired Earth’s ‘Orchard Pink’, Farrow & Ball’s ‘Calamine’ and Crown’s ‘Pashmina’ for the perfect grown-up pink 

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Too saccharine?

Think pink is too pretty? Think again. Millennial Pink is pink with power, a pink that’s oozing with confident, post-prettiness for every style of house – be it a Victorian terrace, a 1960s-retro estate or a modern-day new-build. Mix up with raw woods and a flash of burnished gold for a look that’s fresh, sophisticated and spot-on for today’s 21st century Scandi vibe. This is gender-neutral pink that will transform walls and floors, inside and out. Salmon pink front door anyone?

Design tip: If you’re still not convinced, try ‘Heart Wood’ instead. This warm, heathery, ‘part grey/part pink’ shade is Dulux’s new Colour of the Year for 2018. You heard it first here

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Just in the bedroom?

Definitely not. Pink has broken free from the confines of the little girl’s bedroom, the nursery and the fussy boudoir. This new millennial shade is a game-changing neutral taking over from our longstanding love affair with grey and off-white backdrops. It’s a quiet, restful shade that looks comforting in the kitchen (candy floss cupboards are so now), blissed-out in the bathroom (try rosewater tiles) and oh so serene in the hallway (baby pink walls will always welcome you home).

Design tip: Don’t want a full-blown pink fest in the bathroom or kitchen? Then go for beautiful blush accessories as a subtle nod to the trend

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Play with other colours

The beauty of today’s penchant for pink is that it works so well with so many other shades. Try black, white and grey for monochrome sophistication with a twist. Or pair with a palette of ice-cream hues like primrose, mint green and baby blue for 21st century pastels we’ll love for years. Pink looks the business with bronze and gold in the living room and Insta-savvy with silvers and chrome for the bedroom. Play around and go with the flow…channel your inner pink and go for it.

Design tip: ‘Heart Wood’ is such a versatile shade that it’s key to Dulux’s four main colour palettes for the season where browns, blues, greys and browns all feature

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