Bringing home the bacon at charity breakfast event

Date: Thursday 18 September 2014


We took up our frying pans to cook breakfast for our colleagues in aid of London’s Biggest Breakfast 2014.

The event, organised by the Mayor’s Fund for London, raises awareness and much-needed funds to supply free healthy breakfasts to thousands of hungry children in some of London’s most disadvantaged areas through the Breakfast Clubs programme.

We were delighted to join in the fundraising by organising a host of breakfast fundraising events on Thursday 18th September.

A dress down day was held at our Head Office in High Wycombe, with staff taking part in exchange for a donation to the cause, while Chief Executive Pete Redfern challenged colleagues to join him in making, baking and bringing in anything that could be eaten either for breakfast, brunch or lunch to sell and further boost the proceeds.

A prize was awarded for the most imaginative – and edible – concoction.

Other breakfast events were held at our regional offices – in London, Leatherhead in Surrey, Borehamwood in Hertfordshire, Hook in Hampshire and Brentwood in Essex – which all have new homes developments in the London area.

Their efforts helped us raise vital funds towards the campaign.

Our  Chief Executive, Pete Redfern, says: “As a housebuilder with five regional businesses operating across London, we were only too pleased to take part in London’s Biggest Breakfast 2014, which supports breakfast clubs in disadvantaged areas across the capital.

“It’s an important cause, as many children go to school too hungry to learn, so it’s great to have been involved in raising money to help provide breakfast for more children who need it.

“I’d also like to congratulate all our staff for supporting the event, especially those who cooked or brought in breakfast treats, which were much appreciated by all their colleagues!”

Matthew Patten, Chief Executive of the Mayor’s Fund for London, says: “Taylor Wimpey’s staff have been fantastic in their support of London’s Biggest Breakfast, holding all sorts of fun events across London and the South East to help hungry kids in some of London’s most disadvantaged areas get a healthy start to their school day.  Just £10 buys breakfast for a child for a whole school term. It’s vital to give young Londoners a healthy start in life.

“For those unable to attend a fundraising breakfast, there are other ways to donate: Text BREK02 and the amount you want to donate to 70070 or visit”

The Breakfast Clubs programme currently operates in 60 schools in some of London’s most disadvantaged areas, feeding over 2,500 children a day. It costs 22p a day to provide a child with a healthy breakfast, while £5 supplies a child with breakfast for a month and £10 buys breakfast for a child for a whole school term.

Further details about the Biggest Breakfast can be found at