Pink digger shows support for Breast Cancer Care

Date: Thursday 11 December 2014

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A family-run plant hiring firm has devised a colourful way of digging in for charity at our Limes Park development in Basingstoke, Hampshire.

A pink excavator, operated by Cosham Plant Hire in association with HM Plant (Hitachi) and Hill Engineering Ltd, was purchased by the firm to raise money for the charity Breast Cancer Care.

The machine will be hired out to various contractors across the south coast over a four year period, with the hope of raising £100,000.

It has been stationed at our Limes Park development for the rest of this year after being hired by Phil Whistler, the director of Taylor Wimpey contractor DR Groundworks.

Louis Silk, MD of Cosham Plant Hire, says: “Construction is a predominantly male field, and breast cancer is one of the biggest killers – not only in women, but in men too.

“To raise awareness about breast cancer, which is an issue that a lot of us have been touched by, is really important, and it’s great to be able to bring this to life within the construction industry with this pink digger.

“The excavator will also have an information leaflet to read inside of it, so any workers that stop for a quick tea break can have a quick look and learn a bit more about the charity.

“The machine will potentially go all over to lots of different areas in its four-year run, including lots of Taylor Wimpey sites, then being sold thereafter. All of the hiring costs and profits from selling the digger will go towards the charity, and we very much hope to raise our target of £100,000 for this fantastic cause.”

Emma Jones, Sales and Marketing Director for Taylor Wimpey West London, says: “The painted digger was definitely an eye-catching addition to our Limes Park site, which hopefully raised awareness about breast cancer to site staff, residents, and anyone else who should see it.

“The digger is a fantastic idea, and we are proud to be playing our part in such a great campaign by having it at our development. We wish Cosham Plant Hire all the best in reaching their target for such a worthy charity.”

There’s a selection of two-bedroom apartments and three-bedroom houses currently available at Limes Park.