Date: Wednesday 21 October 2015
We are helping to shine a light on the importance of leaving the car at home and walking to school this autumn by supporting Walk to School Month.
The campaign takes place every October and encourages parents to walk their children to school instead of travelling by car.
We have been working in partnership with schools across the country to support the initiative by supplying pupils with high-visibility slap bands to wear during the darker autumn and winter months.
The aim of the campaign is to promote healthy lifestyles – especially in the light of growing concern about levels of childhood obesity and fitness – and reduce the number of vehicles on the roads.
We have donated slap bands to encourage pupils to walk to school – and help keep them safe on the journey. It is part of a campaign that will see more than 12,000 slap bands provided to children across the country.
Karen Bremner, Head of Marketing for Taylor Wimpey, says: “We are committed to supporting the communities in which we build our high-quality new homes, which is why we are working in partnership with schools as part of Walk to School Month.
“We understand that family life can be busy, but walking to school is one of the easiest ways for children to increase their level of physical activity and get fit. We hope our contribution will help inspire families to swap the car for a safe walk to school instead.”
Walk to School Month is an annual nationwide campaign that promotes the benefits of walking to school, which results in healthier young people and less traffic on the roads.