Date: Friday 21 October 2016
We’re encouraging families across the nation to pull on their walking shoes and leave the car at home for the journey to school this autumn.
Once again, our business units are supporting Walk to School Month, which takes place every October and asks parents to walk their children to school – with the aim of promoting healthier lifestyles and reducing the number of cars on the road.
To help keep youngsters safe on the way, especially in the darker autumn and winter months, we have supplied high-visibility snap bands to schools across the country for pupils to wear. The donation is part of a campaign that will see more than 13,000 snap bands provided to children across the country.
According to Living Streets, the charity that organises the Walk to School campaign in the UK, only 21% of boys and 16% of girls meet the current recommended daily level of exercise (60 minutes of physical activity).
A generation ago, 70% of youngsters walked to school, but now it’s less than half – and during morning peak traffic times, one in five cars on the road are taking children to school, contributing to congestion, air pollution and carbon emissions.*
Karen Bremner, Head of Marketing for Taylor Wimpey, says: “We are proud to be supporting Walk to School Month again this year and are delighted to be working in partnership schools to help encourage families to leave the car at home and set off for school on foot instead.
“Walking is a great habit for youngsters to get into early in life, so we hope our snap bands will add some fun to the journey to school, as well as keeping them safe on the way.
“Children really do benefit from walking to school – not only is the exercise healthy for them, but it also helps reduce the amount of traffic outside school, which is safer for them too.”
* Source: www.livingstreets.org.uk.