Date: Wednesday 05 November 2014
In line with Walk to School Month, which ran throughout October, we’ve been urging parents across the nation to leave the car at home and walk their children to school in a bid to get fit this autumn.
Childhood obesity levels are soaring, with a third of 10 and 11-year-olds now classed as overweight or obese*, yet walking to school is one of the easiest ways for families to increase their level of physical activity.
To help encourage children to walk to school – and keep them safe on the journey – we provided thousands of high-visibility slap bands to pupils nationwide.
Karen Bremner, Head of Marketing for Taylor Wimpey, says: “It’s astonishing that a third of Year 6 schoolchildren nationally are considered overweight or obese, yet just a small amount of activity – like walking to school – can make such a difference.
“We are committed to supporting the communities in which we build our high-quality new homes, which is why we have donated thousands of slap bands to schools across the nation.
“We understand that family life can be busy, but we hope our contribution will help inspire families to swap the car for a safe walk to school instead.”
Walk to School Month is an annual nationwide campaign that promotes the benefits of walking to school, which results in healthier young people and less traffic on the roads.
*According to the National Child Measurement Programme, 33.3% of Year 6 children are classed as overweight or obese.