Date: Monday 12 October 2015
Taylor Wimpey is helping to shine a light on the importance of leaving the car at home and walking to school this autumn.
The leading housebuilder is supporting Walk to School Month, which takes place every October and encourages parents to walk their children to school instead of travelling by car.
Taylor Wimpey is working in partnership with schools to support the initiative by supplying pupils with high-visibility slap bands to wear during the darker autumn and winter months.
The aim of the campaign is to promote healthy lifestyles – especially in the light of growing concern about levels of childhood obesity and fitness – and reduce the number of vehicles on the roads.
Taylor Wimpey has provided more than 12,000 slap bands to encourage pupils across England, Scotland and Wales to walk to school – and help keep them safe on the journey. It is part of a campaign that will see more than 12,000 slap bands provided to children across the country.
Karen Bremner, Head of Marketing at Taylor Wimpey says: “We are committed to supporting the communities in which we build our high-quality new homes, which is why we are working in partnership with schools as part of Walk to School Month.
“We understand that family life can be busy, but walking to school is one of the easiest ways for children to increase their level of physical activity and get fit. We hope our contribution will help inspire families to swap the car for a safe walk to school instead."