The site is located in Chelmsford, which is approximately 56 km (35 miles) north east of Central London, approximately 39 km (24 miles) south west of Colchester, approximately 34 km (21 miles) northwest of Southend-on-Sea, and 24 km (15 miles) north of Basildon.
The site benefits from extensive river frontage and is in a key city centre location. It is situated on the east side of the city and is bounded by the Former Gas Works to the west, Wharf Road to the north, Chelmer and Blackwater Navigation to the east and the River Chelmer to the south.
In addition to the wide selection of high street chains and independent retailers, Chelmsford offers two large shopping centres incorporating food halls, cinemas and a large undercover market. Within walking distance of the site is the Riverside Ice and Leisure Centre equipped with ice rinks, swimming pools and a gym. Chelmer Valley Nature Reserve is also a short walk along the river.
The site is within easy reach of the A138, which links to the A12 for access to the M25 to the south and Colchester to the north; transportation links are very good. The site is located 0.9 miles from the train station providing direct service to Liverpool Street Station. Chelmsford is close to the A12 which provides excellent links to London and the wider region.