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Ashton Road

Ashton Road - Trowbridge - Wiltshire

We have prepared proposals for a development of new homes on land to the south-west of Ashton Road, Trowbridge.

  • Land off Ashton Road

    We have submitted a planning application for a new residential development on land to the south-west of Ashton Road, Trowbridge (as shown on the plan pictured right).

    We are seeking outline planning permission for up to 250 homes with public open space, associated infrastructure and access from Ashton Road via two separate access points. All other matters, including property design, final layout, building materials and landscaping would be dealt with by means of a separate ‘reserved matters’ planning application if our outline application is approved.

    We held a public consultation event in Trowbridge on Monday 14 March to give local people the chance to find out more about our emerging proposals.

    You can view the exhibition boards which were on display at this consultation event by clicking here, while information about our scheme is also available via the 'About the site' and 'What's proposed' tabs above.

    Our outline planning application was submitted to Wiltshire Council in May and you can view the application by visiting the council's online planning pages (search Application Number 16/04468/OUT).

  • The proposed development site

    Development Plan Allocations Map

    Trowbridge Development Plan land allocations. Click to enlarge.

    The land we are proposing to develop covers a total area of 23.1 acres and is situated to the south-west of Ashton Road, Trowbridge.

    It is located across two neighbouring sites which are separated by existing homes in Ashton Road.

    To the west of the proposed development sites is The Pastures, a new residential development which is currently under construction by another housebuilder.

    Paxton Brook and the Mead Community Primary School are located to the north, while the southern boundary of the sites is marked by Green Lane.

    Planning background

    There is a significant requirement for suitable sites to be brought forward for residential development in Trowbridge to help Wiltshire Council meet its targets for housing growth in the area.

    Wiltshire Council is in the process of preparing a Site Allocations Development Plan Document to identify appropriate housing locations, and in the initial round of consultations on the draft plan, our site was supported for development by Trowbridge Town Council.

    Land allocations in the draft Trowbridge Development Plan are shown in the map pictured right.

    Highways and transport

    Transport assessment

    Work is in progress to complete the transport assessment report for this development.

    The technical assessment has highlighted the sustainable credentials of the site with pedestrian and cycle networks following Paxcroft Brook to the north and Green Lane to the south, leading towards Trowbridge town centre.

    A pedestrian route to the adjacent Abbey development leading on to Leap Gate provides alternative access to local amenities and bus stops as well as the town centre.

    New traffic turning and queue counts at the A361 roundabout and at the A350 Stoney Gutter signals have been undertaken. These assessments, together with forecast information from Wiltshire’s Traffic Model for Trowbridge, suggest our development will not be detrimental to the operation of both junctions.

    Additionally, week-long automatic traffic counts on Ashton Road have been carried out to confirm existing traffic speeds.

    Access and highway safety

    Access to our proposed development will be from two locations in Ashton Road, and will take the form of ghost islands.

    The access design has been prepared following consultation with the Local Highway Authority and is on safety grounds to reduce the potential for collisions for right turning traffic into the site.

    There is an existing accident concentration on Ashton Road at the Green Lane bend which is not influenced by the development, but appears to result from inappropriate speeds or lack of driver concentration.

    Subject to local authority agreement, this development proposes to replace the existing chevron signs with better yellow-backed signs to highlight the bend more fully.

    Parking provision

    The proposed development will meet current Wiltshire Parking Strategy Guidelines, which set out minimum allocated parking numbers for each property based on the number of bedrooms, including visitor parking.

    We will also be providing one covered cycle parking space per bedroom, in line with local policy.

    Bridleway and public rights of way

    The bridleway to the north of the development and within the boundary which leads westwards to the Abbey site will be maintained.

    The development will access Green Lane to the south of the site and, subject to consultation, proposes to improve the surface for pedestrians and cyclists, appreciating that the lane is a bridleway and needs to be compliant for horses.

    Flood risk and drainage

    The proposed development is in Environment Agency designated Flood Zone 1, meaning it is at the lowest risk of river or sea flooding (annual probability of less than 1 in 1,000).

    The site is above and clear of any flood extents and currently drains in a broadly north/north-westerly direction towards Paxcroft Brook via surface run-off and a series of piped and open ditch courses running through the land and along Ashton Road, though a limited amount of surface water is also lost through infiltration into the ground.

    Storm water run-off from the development will be limited to existing ‘greenfield rates’, meaning the rate of run-off from the site will be no higher than it is currently.

    This will be achieved through a system of ditches and surface water storage measures (such as permeable paving, ponds and swales) to compensate for the increase in impermeable surfaces.

    Our drainage solution for the site will be drawn up through consultation with the Environment Agency, Wiltshire Council and Wessex Water.


    Road traffic movements in Ashton Road and the A361 (approximately 250m north of the site) are the main source of noise affecting the proposed development site.

    It is also recognised that the development has the potential to change the existing noise impact on nearby homes backing on to the A361, largely through changes in local road traffic flows.

    As part of our proposals we will undertake sound modelling to determine the future sound environment across the site and neighbouring homes, as well as a road traffic noise assessment to understand the effects of changes in road traffic noise resulting from the development.

    Should measures be required to mitigate the noise impact of the development, these will be published in the Environmental Statement which will be submitted with our planning application.

    Ecological considerations

    Ecological Features Plan

    Key ecological features of the proposed development site. Click to enlarge.

    The site comprises a series of semi-improved grassland fields which are considered to be of low ecological value at a local level. Hedgerows and trees provide habitats of higher ecological value.

    Site surveys have been undertaken for bats, badger, dormouse and reptiles, and these have recorded evidence of foraging and commuting bats (including greater and lesser horseshoe species), and a single slow-worm.

    Boundary habitats also provide opportunities for nesting birds with trees offering moderate or low potential for roosting bats.

    The site is located approximately 60m north of Green Lane Wood Local Nature Reserve and Wiltshire Wildlife Trust Reserve, which support a locally important population of Bechstein’s bats, a nationally rare species.

    An increased level of specialist bat survey work has therefore been undertaken to determine the importance of the site for this species.

    Our ecological masterplan

    Our proposed development has been carefully designed to maintain habitats of value and key flight corridors for Bechstein’s bats and other highly sensitive bat species, retaining long-term connectivity between the site and important off-site habitats such as local woodlands, watercourses and tree roosts.

    Mitigation Proposals Plan New

    The measures we are proposing to protect and enhance wildlife habitats and connectivity to neighbouring habitats. Click to enlarge.

    Key design principles include:

    • Incorporation of a series of ‘dark’ corridors along bat flightlines through the site
    • Retention of all hedgerows within the public domain
    • Minimisation of hedgerow breaks and use of ‘hop-overs’ to maintain connectivity for bats
    • Management of hedgerows to improve structural and species diversity
    • New habitat creation, including woodland planting, wildflower grassland and scrub

    Our proposals will safeguard and enhance all habitats of value within the site, delivering a strong network of green infrastructure including green corridors and hedgerows to provide continued and long-term opportunities for nesting birds, other bat species and reptiles.

    Appropriate measures will also be implemented to safeguard protected species during construction works, while opportunities exist to provide enhancements such as reptile hibernacula and specific roosting and nesting opportunities for bats, hedgehogs, birds and invertebrates.

  • About our proposals

    The image below shows the illustrative masterplan for our proposed development. The masterplan design has evolved taking comments from our public consultation into consideration.

    Because we are seeking outline planning permission only (establishing the general principle of development on the site) we are not submitting a detailed layout plan as part of our current application.

    This will be dealt with by means of a separate ‘reserved matters’ planning application which will be submitted in future if our outline plans are approved.

    Key facts

    • Up to 250 new homes
    • A proportion of affordable housing to be agreed with Wiltshire Council
    • Access for vehicles from two locations in Ashton Road
    • Pedestrian and cycle route through the site linking to neighbouring land
    • Areas of public open space and an equipped children’s play area
    • Existing trees and hedgerow retained and enhanced with new planting

    Trowbridge Masterplan FINAL

    The illustrative masterplan for our proposed development. Click to enlarge.

    Proposed designs

    Our proposed scheme seeks to create a high-quality development that can fulfil the local need for market and affordable housing while respecting the character and heritage of the surrounding area.

    Although detailed property designs will be reserved for a future planning application and not dealt with as part of our outline proposals, the images below illustrate how the new homes could potentially look in terms of architectural styles, design features and building materials.

    Key facts

    • A mix of 2, 3, 4 & 5 bedroom properties
    • Terraced, semi-detached and detached houses
    • Mainly 2-storey buildings with some 2.5-storey (2 storeys with rooms in the roof) and 3-storey designs
    • Sensitive design to suit the character of the local area and the rural-edge setting of the site

    Trowbridge Home Designs

    Some examples of the building styles and materials we could use for our new development.

  • Development timeline

    • March 2016 - Public consultation for outline proposals
    • May 2016 - Outline planning application submitted to Wiltshire Council
    • August 2016 - An extension to the determination period has been agreed up to the 16th November 2016