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Land at Perryfields Road, Bromsgrove

Perryfields Road - Bromsgrove - Worcestershire

A proposed new development on land at Perryfields Road, Bromsgrove.

Keep up to date

  • Overview

    Land at Perryfields Road, Bromsgrove

    Taylor Wimpey is preparing proposals for a new residential development in Bromsgrove on land at Perryfields Road, a site known as BROM2, which has been identified within the Draft Bromsgrove District Plan as an allocated site for possible development.

    The proposals form part of a wider strategic growth area to the north-west of Bromsgrove, which will deliver up to 1,300 new homes and include a proportion of affordable housing, new employment and retail space, a provision of elderly care homes, and open space including formal sports pitches.

    Following discussions with planning officers and a period of public consultation, which included an open exhibition on 16th October 2014 in the town where we spoke to residents from across Bromsgrove and the surrounding area about the proposals, we have submitted an outline planning application to Bromsgrove District Council.

    The application sets out a masterplan for the area, showing how new houses, community facilities and employment land can be delivered on the site. It is accompanied by technical reports and surveys analysing a variety of issues, including transport, archaeology and utilities.

    The planning reference number is 16/0335.

    The application will be considered by planning officers at Bromsgrove District Council, alongside organisations such as Worcestershire County Council, Natural England, Wildlife Trust, the Environment Agency, utility and healthcare providers, and a range of other statutory bodies.

    The proposals will be determined by planning officers as to whether they are suitable and acceptable against a range of local and government policies before a decision is reached by the District Council’s Planning Committee.

    A summary of the proposals can be viewed by clicking the ‘What’s proposed’ tab above. A newsletter distributed to local residents in May 2016 can be viewed by clicking here.

    For more information, please feel free to call us on 0800 148 8911.

  • About the site

    The proposed development site

    Taylor Wimpey is proposing to bring forward the allocated site in the Bromsgrove District Plan 2011-2030 known as BROM2 for development.


    The proposed site is located on the north-west fringes of Bromsgrove, to the north of Perryfields Road, the west of Stourbridge Road and the south of the M5/M42 intersection.

    The proposals will deliver up to 1,300 new homes including affordable housing, as well as new employment and retail space, a provision of elderly care homes, and open space including formal sports pitches.

    We are also proposing improved cycle and public transport links.

    The concept masterplan below illustrates what the layout of the development may look like. Click on the image for a zoomable view.

    19378 - AI32-1B - DOC Application Master
  • What's proposed

    Our proposals

    Our proposals aim to deliver a balanced and sustainable long-term development for Perryfields, bringing with it a range of new homes, services and community facilities.

    Since our last public consultation in 2014, some changes to the proposed scheme and the illustrative layout have taken place in order to take into account the advice we received from planning officers and to reflect the comments we received during the public exhibition. 

    Our proposals include the following key elements:


    New homes

    The proposals seek to deliver up to 1,300 high-quality new homes over a period of 8-10 years. These will range from starter homes for those stepping onto the property ladder through to larger family homes. The proposals also include the provision of affordable housing including affordable rent and shared ownership schemes for local people in housing need.


    Road network improvements

    The alignment of the main spine road though the site has been adjusted following our consultation period to provide an improved route with a more direct link to the employment land. Further work has been undertaken to analyse traffic impacts, and the proposals for new junctions at either end of the site have been refined.


    The development proposals will include significant improvements to Perryfields Road. To the south, the existing Perryfields Road junction with Whitford Road will be closed to vehicular traffic with a new roundabout junction delivered along Kidderminster Road with Perryfields Road realigned accordingly. To the north, Perryfields Road will be diverted away from its existing line to link with a new traffic light junction further north along Stourbridge Road. Access for vehicles north of the existing roundabout junction at Fockbury Mill Lane will be restricted, ensuring traffic impact is minimised. Perryfields Road will be improved to provide a consistent 6.1m wide carriageway width along with footways and cycleways.


    A package of improvements to junctions around the town will also be provided and will include physical highway works and contributions. In addition, enhancements to pedestrian and cycle connections will be delivered along with a new bus service running through the site linking with the town and train station.


    There will be a range of potential job opportunities through the 4.1 hectares (10.13 acres) of employment space provided within the development.

    This employment area will provide space for small and medium-sized businesses, allowing companies in and around Bromsgrove the space to grow.


    Local centre and community facilities
    A new local centre will be situated at the heart of the development to provide local services, shops and additional community facilities to meet the day-to-day needs of the community.

    A green infrastructure strategy has also been drawn up, including proposals for a new recreation area with sports pitches and a pavilion.


    Surrounding environment

    The proposals will include a flood risk and water management strategy. Development of green corridors and linkages through the site will be introduced, which will include the retention and enhancement of existing footpath and cycling connections. The creation of sustainable links will help existing residents to access the facilities as well as giving new residents good access.

    A range of noise mitigation methods have also been tested, and a preferred solution identified. A bund along the edge of the site will be provided to reduce noise from the motorway.


    Extra care retirement facilities
    New extra care facilities would be brought forward by specialised providers, where different levels of care for the elderly would be provided.


    Open space
    Areas of public open space will include landscape and ecological enhancements.

  • Community

    Local contributions

    The proposed scheme comprises numerous community benefits including the following:

    • Employment creation
    • A proportion of affordable housing
    • Extra care facilities
    • Public open space
    • New Homes Bonus
    • A proportion of employment uses
    • A local centre including retail
    • Funding towards additional school capacity
    • Improvements to highways, cycle links and public transport.
  • Updates

    Development timeline

    • April 2016 – outline planning application submitted to Bromsgrove District Council.

    • 16th October 2014 – Public Exhibition held at the Fairfield Suite, Holiday Inn Birmingham-Bromsgrove, Kidderminster Rd, Bromsgrove, B61 9AB.

    Please click here to see the exhibition boards