Quality
Location is key when buying a home and we have focused our land-buying in quality sustainable locations where customers want to live.
Priorities include being close shops, schools, workplaces and open space, to reduce the need to travel.
Sustainability
Land is our key raw ingredient and its selection is important to both our offering for customers and the return we achieve for our shareholders.
Environmental responsibility
We take environmental and social considerations into account when buying land, including flood risk, sustainable transport, air quality and promoting local economic development, and make a positive contribution to the natural environment wherever possible.
We work with local authorities, parish councils, the Homes and Communities Agency (HCA), Greater London Authority (GLA), and other public-sector organisations in planning and developing our schemes.
Types of land
We acquire all types of land at all stages of the planning process whether brownfield or greenfield, opportunities for infill development and larger urban expansion and regeneration schemes including new sustainable communities.
We can assemble land holdings and work in partnership with others to promote and deliver immediate development opportunities and longer-term strategic sites across all geographical regions.
Community and customers
We want communities to welcome us to their area and recognise the value we can bring and the contribution we can make.
Planning and design
Our houses are designed to be both homes for our customers and the building blocks of successful places and vibrant new communities.
Land & Planning
Case studies
In 2019 we sold over 15,700 homes on developments throughout the UK. Here you can see a selection of our land and planning case studies.
