New animation inspires women of the future

Date: Thursday 15 October 2020

 

We have recently unveiled an animation to inspire and encourage young girls to explore the many career paths available for women in the housing industry. 


For a second year running, we took part in The Festival of the Girl event, which was held virtually on Sunday 11th October. The event gave young women the chance to explore topics including body positivity, physical and mental health and aspirational careers through a range of speakers, workshops and online activities. 


Our animation takes young girls through the journey of “Who helps to build a house”. To highlight just how many roles are open to them for future careers, the video explores each stage of build, all the way from the Land and Planning team, through to the Production and Commercial teams, to the Sales and Marketing teams.


Our regions of East Anglia, Oxfordshire, South Midlands and Southern Counties worked together to create the animation and a total of £1,000 was also donated towards the initiative. 


Jennifer Toll, Founder of Not Just a Princess and Co-founder of the Festival of the Girl, said: “We greatly appreciate the support and involvement that Taylor Wimpey has given to Festival of the Girl over the past two years. The ages of seven to 11 are pivotal in the development of young girls, with many of their adolescent issues starting in the transition period from primary to secondary school. Our festivals give young females the opportunity to access a range of experiences and activities that can help them realise the extent of their future potential and support them through this important stage in their lives.”


Caroline Carter, Managing Director at Taylor Wimpey East Anglia, said: “Taylor Wimpey is proud to support the Festival of the Girl event for the second year running. It is so important that we inspire and educate girls at such a young age and ensure that they have all the resources and information available to them to make an informed decision about their intended career path.”


Rebecca Bowker, Project Manager at Taylor Wimpey Oxfordshire, said: “I’ve had a close working relationship with the Not Just A Princess team for a number of years now. We’re  incredibly proud of the skillset of our female workforce and our hope is that by reaching out to the younger generation through events such as this, we’ll continue to attract the very best talent in the future.”


Content from the Festival of the Girl event is available to view until 31st October. To find out more, please visit, https://www.festivalofthegirl.com/