Our priorities

As with CRASH, we generally focus on smaller national charities or regional/local charities where we can make a more significant difference and where our employees can be actively involved, rather than solely be a funding partner. We prioritise:

  • Projects which promote aspiration and education in disadvantaged areas.
  • Intervening and improving homeless situations for seriously economically disadvantaged groups in the UK.
  • Local projects that have a direct link with our regional businesses and developments.